At HMH Creative, we start with discovery—goals, audience, and references—then define a clear brand direction. If you’re unsure, we’ll guide you with moodboards and options; if your vision is set, we’ll execute with precision. We explore marks (icon/wordmark), refine one, and build a tight system around it: color palette, type, spacing, and usage rules. You’ll receive a clean logo kit (SVG, PNG, PDF, AI), social avatars, and a mini brand sheet so everything stays consistent. Typical timelines are 2–3 weeks depending on rounds and scope.